Apple marketing-related collections
This page gathers archival collections and documentation about the history of marketing, advertising and sales at Apple Computer, Inc., as well as Apple and Apple user group publications. (later: Apple, Inc.).
Special Collections » Manuscript Collection » M1367
This collection consists of approximately 22,000 presentation slides produced by Chartmasters, Inc., for Apple Computer, 1985-1990.
Special Collections » Manuscript Collection » M1119
Includes seven issues of "Wheels for the Mind, " v. 2, no. 1 (Winter, 1986) through v. 3, no.3 (Summer, 1987), "Wheels for the Mind, Europe, " Issue no. 1 (March, 1986), and "The Apple Guide to Publishing, Presentations and Interactive Media (1990).
Special Collections » Manuscript Collection » M1680
Includes advertising for Active Software, Inc., Apple's Lisa launch, NeXTLevel launch, and Adobe typeface posters.
Special Collections » Manuscript Collection » M1059
Sales history for the Apple II, binders on setting up Apple dealers. Information about the creation of the dealer channel of distribution, recognized by even IBM as the backbone of the Personal Computer industry. When they began developing the channel there were less than 50 computer stores in the country. Apple III computer, screen, etc, Apple posters and banner.
Special Collections » Manuscript Collection » M1259
Documents activities of Apple user groups, especially the Apple HyperCard User Group, the Berkeley Macinsoth User Group, and User Group Connection.
Special Collections » University Archives » SC0378
This collections offers records of the group, including correspondence, memorabilia, financial records, newsletters, telephone memo books, and other miscellaneous records pertaining to SMUG's activities on campus.
Boston, MA : Boston Publishing Company, 1984-1985.
Special Collections » Manuscript Collection » MISC 1769
This is a report for business users of Apple computers and compatible systems, May 1984-May 1985.