Apple marketing-related collections

This page gathers archival collections and documentation about the history of marketing, advertising and sales at Apple Computer, Inc., as well as Apple and Apple user group publications. (later: Apple, Inc.).

Special Collections » Manuscript Collection » MSS PRINTS 0121 LARGE MAP FOLDER 1
This is a small collection of a dozen Apple advertising posters from the 1980s.
Special Collections » Manuscript Collection » M1367 SMALL MAP FOLDER 1
This collection consists of approximately 22,000 presentation slides produced by Chartmasters, Inc., for Apple Computer, 1985-1990.
Special Collections » Manuscript Collection » M1659 BOX 1
Newsletter of the Berkeley Macintosh Users Group.
Special Collections » Manuscript Collection » M1119 BOX 1
Includes seven issues of "Wheels for the Mind, " v. 2, no. 1 (Winter, 1986) through v. 3, no.3 (Summer, 1987), "Wheels for the Mind, Europe, " Issue no. 1 (March, 1986), and "The Apple Guide to Publishing, Presentations and Interactive Media (1990).
Special Collections » Manuscript Collection » M1680 FLAT BOX 2
Includes advertising for Active Software, Inc., Apple's Lisa launch, NeXTLevel launch, and Adobe typeface posters.
Special Collections » Manuscript Collection » M1873 BOX 1
Special Collections » Manuscript Collection » M1059 LARGE MAP FOLDER 1
Sales history for the Apple II, binders on setting up Apple dealers. Information about the creation of the dealer channel of distribution, recognized by even IBM as the backbone of the Personal Computer industry. When they began developing the channel there were less than 50 computer stores in the country. Apple III computer, screen, etc, Apple posters and banner.
Special Collections » Manuscript Collection: request at Special Collections service desk » M0706
This collection consists of the Newsletter of the Stanford Macintosh Users Group, 1985-1989.
Special Collections » Manuscript Collection: request at Special Collections service desk » M1259
Documents activities of Apple user groups, especially the Apple HyperCard User Group, the Berkeley Macinsoth User Group, and User Group Connection.
Special Collections » University Archives » SC0378 BOX 1
This collections offers records of the group, including correspondence, memorabilia, financial records, newsletters, telephone memo books, and other miscellaneous records pertaining to SMUG's activities on campus.
Boston, MA : Boston Publishing Company, 1984-1985.
Special Collections » Manuscript Collection: request at Special Collections service desk » MISC 1769
This is a report for business users of Apple computers and compatible systems, May 1984-May 1985.