Reference sources can be a good source of preliminary information on a topic and a means to collect useful keywords. They also often contain bibliographies that cite key texts and thinkers associated with a specific topic. The online resources listed here are a small sample of the reference materials Stanford has to offer; many are in print form and can be found by searching SearchWorks or by physically browsing the libraries' reference areas.
Tips for using reference sources:
1. Look at the cross-references that many entries provide. These can be helpful in pointing you toward a related or more accurate idea/term.
2. One of the most important elements of any good reference source entry is its bibliography. Take note of the books or articles that the entry's author deems elementary to understanding the individual or idea.
Subject Search Terms
Listed below are Library of Congress subject terms, which search only the subject field(s) of the Searchworks catalogue. You can refine your results by using the limiting facets with the left frame. Narrow by SUL (Stanford University Libraries) location, publication year, language, etc.
- Advertising - Psychological Aspects
- Art (Media OR Consumer OR Advertising OR Marketing)/Social Sciences
- Body Language
- Commerce United States
- Consumer Behavior
- Consumption Economics
- Discourse Analysis
- Internet Marketing
- Nonverbal Communication
- Popular Culture
- Persuasion (Psychology)
- Persuasive Communication