Reference materials can be good resources for subject overviews and a means to collect useful keywords. The bibliographies frequently include key texts and thinkers that are associated with a specific subject. To discover more reference materials held in the Stanford Libraries, search Reference Universe, Searchworks, consult with a librarian, or browse the libraries' reference collections.
Tips for using reference sources:
1. Look at the cross-references that many entries provide. These can be helpful in pointing you toward a related or more accurate idea/term.
2. One of the most important elements of any good reference source entry is its bibliography. Take note of the books or articles that the entry's author deems elementary to understanding the individual or idea.
Listed below are Library of Congress subject terms, which search only the subject field(s) of the Searchworks catalogue. You can refine your results by using the limiting facets with the left frame. Narrow by SUL (Stanford University Libraries) location, publication year, language, etc.
- Advertising - Psychological Aspects
- Art (Media OR Consumer OR Advertising OR Marketing)/Social Sciences
- Body Language
- Commerce United States
- Consumer Behavior
- Consumption Economics
- Discourse Analysis
- Internet Marketing
- Nonverbal Communication
- Popular Culture
- Persuasion (Psychology)
- Persuasive Communication