Club Mac Cover

Source: Club Mac Newsletter 1:8 (January 1985), cover.
Location: M1007, Apple Computer Inc. Papers, Series 12, Box 19, Folder 1.

Among the most enthusiastic users of the Macintosh's graphics capabilities were the editors of Macintosh user group newsletters. This cover is from the January 1985 issue of the Club Mac News (published in Boulder, Colorado). Club Mac's membership was dominated by people outside the Boulder area, so the newsletter was particularly important in shaping the group's identity, and attracting and retaining members. The title bar features type in three different fonts, and a small image-- a combination that would have been nearly impossible to create before the Macintosh. The cover art, drawn in MacPaint, shows a wizard looking up from a Macintosh/crystal ball. Note the careful detailing of the pillar on the left, and the way the Macintosh illuminates the wizard's face and collar. The collar also shows off one of the many background patterns that were a standard part of MacPaint.

When laser printers became available in mid-1985, larger and better-connected user groups like BMUG and Club Mac quickly adopted the new technology, and became some of its most vocal champions. A Club Mac News contributor declared after the appearance of the laser printer that "a revolution is about to explode," and that "the typographic and illustrative tools that publishers have literally used to start wars and topple governments will now be available to anyone with a Macintosh and a laser printer." Another author wrote that it was "the beginning of a revolution in word processing and printing."


Document created on 18 April 2000;