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  1. Graphic Design Business : Entrepreneur's Step-by-Step Startup Guide

    New York : Entrepreneur Press, 2012.

    It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality?Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful grap.It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality?Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to:Discover your market and their needsChoose a business environment that works for youCreate a business brand that gets noticedWrite a marketing plan that captures clients and creates referralsDevelop profitable client relationshipsSet your feesBoost profits by expanding your specialty or your businessCombine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!The First Three YearsIn addition to industry specific information, you'll also tap into Entrepreneur's more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.BONUS: Entrepreneur's Startup Resource Kit!Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more  all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the  how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likelyto encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

    Online EBSCO Academic Comprehensive Collection

  2. The Graphic Designer's Business Survival Guide

    Daniels, Lawrence J.
    New York : AMACOM, 2012.

    Real-world business wisdom they don't teach in design school.Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: * Create a website and portfolio that highlight design solutions * Do pre-pitch research and deliver winning presentations * Prepare inviting proposals that win lucrative contracts * Establish a reliable system for tracking billable hours (and staying solvent) * Use cold-calling strategies even sales phobics can master * Quantify design decisions in ways that business management can relate to and respect * Break out of "freelancer" mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.

    Online EBSCO Academic Comprehensive Collection

  3. Transcending the Problems of the Black Graphic Designer to Success in the Marketplace

    Miller, Cheryl D.
    1985

    There are few black graphic designers in the marketplace today [1985]. For many years it has been the concern of the writer as to the reason why. With so many fields and opportunities now open to blacks, it's almost unbelievable that their presence in the graphic design industry is slight. In addition, the writer has encountered numerous young black graphic design students who have been misguided. These students suffer tremendous hardships due to the lack of resources, professional training , and accurate information about the industry. It is the hope of the writer that the findings of the thesis will aid in any capacity to increase the visibility of qualified blacks in the graphic design marketplace.

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