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1. Marketing research

   Burns, Alvin C.

   2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998.

   Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.

2. Marketing research : a quarterly business management publication of the American Marketing Association

   Chicago, IL : American Marketing Association, c1989-2012.

   Online Find full text

3. Marketing research

   Aaker, David A.

   9th ed. - Hoboken, NJ : Wiley, c2007.

   This text takes a "macro micro macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making. The body of the text takes a micro level approach, detailing each step of the marketing research process using a decision oriented perspective. The authors wrap up with a macro level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.

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1. Stanford Libraries receives major Black music collection, supporting new department and expanding possibilities for research

2. Chip War: Book Talk with Chris Miller

3. Revolutionary Concepts: From “Self-Management” to “Sovereignty” in the Soviet Union (1987-1990)

Digital showcases for research and teaching.

Geospatial content, including GIS datasets, digitized maps, and census data.

1. China Basic Statistics on Financial Status of Key Services and Enterprises, 2013

   All China Marketing Research Co., Ltd.

   2013

   Summary data from China's 2013 economic census, encompassing basic statistics on the financial status of key services and enterprises, displayed at...

2. China Basic Statistics on Financial Status of Public, Juridical, and Other Institutions, 2013

   All China Marketing Research Co., Ltd.

   2013

   Summary data from China's 2013 economic census, encompassing basic statistics on the financial status of public, juridical, and other institutions,...

3. China Basic Statistics on Management and Financial Status of Catering Services Enterprises, 2013

   All China Marketing Research Co., Ltd.

   2013

   Summary data from China's 2013 economic census, encompassing statistics on management and the financial status of catering services and enterprises...