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Political campaigns : concepts, context, and consequences
Panagopoulos, CostasNew York : Oxford University Press, [2017]"Political Campaigns is a detailed, comprehensive, in-depth look at modern campaigns that reflects on both theory and practice. It summarizes scholarly research on campaigns but also provides an in-depth and inside look into how contemporary campaigns are conducted"--
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Political campaigns : concepts, context, and consequences
Panagopoulos, CostasNew York, NY : Oxford University Press, [2017]"[This book] provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuses on three key elements of contemporary campaigning--'concepts, context, and consequences'--examining the significance of each element as it relates to the topics discussed. 'Context' refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies. In turn, these choices yield important implications, or 'consequences,' not only for the individual campaign but also for society at large. Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more."--
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Inside political campaigns : chronicles--and lessons--from the trenches
Boulder, Colo. : Lynne Rienner Publishers, 2011.
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