Catalog

See 2 catalog results
Physical and digital books, media, journals, archives, and databases.
Results include

  1. Key account management in business-to-business markets [electronic resource] : an assessment of its economic value

    Wengler, Stefan
    1 . Aufl. - Wiesbaden : Deutscher Universitäts-Verlag, 2006.

    Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.

    Online Ebook Central

  2. Key account management in business-to-business markets : an assessment of its economic value

    Wengler, Stefan
    1 . Aufl. - Wiesbaden : Deutscher Universitats-Verlag, 2006.

    In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected. Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools.Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.

    Online SpringerLink

Guides

Course- and topic-based guides to collections, tools, and services.
No guide results found... Try a different search

Library website

Library info; guides & content by subject specialists
No website results found... Try a different search

Exhibits

Digital showcases for research and teaching.
No exhibits results found... Try a different search

EarthWorks

Geospatial content, including GIS datasets, digitized maps, and census data.
No earthworks results found... Try a different search

More search tools

Tools to help you discover resources at Stanford and beyond.