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Philip Whalen and John Godfrey [videorecording]

Philip Whalen reads Some kind of theory, Papyrus catalog, Winter jelly, Salamander, Homage to WBY, Where was I?, Friday, For Brother Antonitus, Vector analysis, The Treasures of rage, Goddess, Trick, Lemon trees, The Iliad, Genetics, Secret, Love, love, love again, Disgust, Fragment of great beauty, Encore, Success is failure, and The Garden, taped in May 1989. John Godfrey reads Our knees, Come April, Look you, So let's look at it another way, Patria, Video, K-thunk!, Hot wax, Drive, drive or drive, taped May 1988.

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Design for How People Think

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team-without any specialized training in psychology-can uncover critical insights about your customers' conscious and unconscious processes Learn how to immediately apply what you've learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences.

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