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  1. Persuasion : psychological insights and perspectives

    Boston : Allyn and Bacon, c1994.

    This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.

  2. Change their mind : six steps to persuade anyone, anytime

    Horton, Simon
    First edition. - New York, NY : Pearson, 2022.

    "This book is about persuading people to change their mind. In this book, we're going to lay out six simple steps for you to successfully change anyone's mind"--Every day, at home and at work, we have to influence and persuade people. But it's not always easy. Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you're trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.

    Online Safari Books Online

  3. Persuasion & influence for dummies

    Kuhnke, Elizabeth
    Chichester, UK : Wiley, 2011, ©2012.

    Annotation Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include:The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actionsFinding a common ground and establishing a connection with your audienceCapturing their attention and keeping them interestedPutting yourself across convincinglyGetting things done through othersIdentifying the type of person you're dealing with - and responding in an appropriate manner.Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with - and responding in an appropriate manner.

    Online Safari Books Online

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