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  1. Deutsche Gelehrten-Reisen nach England 1660-1714

    Selling, Andreas
    Frankfurt am Main : Peter Lang, c1990.

  2. Selling yoga : from counterculture to pop culture

    Jain, Andrea R.
    Oxford ; New York, NY : Oxford University Press, [2015]

    Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissedthat it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.When we think of yoga today, we envision spandex-clad, perspiring, toned people brought together in a room filled with yoga mats and engaged in a fitness ritual set apart from day-to-day life. Their aim is to enhance something they all deem sacred: their bodies. In Selling Yoga, Andrea Jain looks at the development of modern, popular yoga and suggests that its practitioners are strategic participants in the contemporary global market for self-developmental products and services. Pre-colonial and early modern yoga systems comprise esoteric techniques that aim at transcendent states of detachment from ordinary and conventional life. In contrast, contemporary popularized yoga aims at immediate self-development through the enhancement of the mind-body complex according to dominant health and fitness paradigms. Postural yoga is prescribed not as an all-encompassing worldview or system of practice, but as one part of self-development that provides increased beauty and flexibility as well as reduced stress; it can be combined with various other worldviews and practices available in the global marketplace. However, Jain argues that yoga systems cannot be reduced to mere commodities-that yoga is, in fact, a religion of consumer culture. It functions as a social ritual that removes individuals from everyday life for the sake of self-development. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs deemed sacred in contemporary consumer culture.

    Online Oxford Scholarship Online

  3. L'histoire

    [Paris] : Pauvert, [2016]

    "Elle l'a retenu dans sa chute par les mots. Ceux qu'elle lui arrachait. Ceux qu'elle lui écrivait. Après la mort de Marguerite Duras, dont il avait été le dernier amant, il trouva la force de lui dédier deux livres, magnifiques. Mais ensuite ? Plutôt mourir, disait-il. Elle ne s'y résolvait pas. Il fallait écrire encore. Remplissait-elle simplement sa fonction d'éditrice ? Avec l'écriture est lentement revenue la vie. Avec le souffle des phrases s'est peu à peu rallumé le désir. Et même l'amour. "Disponible au talent", ainsi qu'elle tient à être et à définir son métier, elle voulait lui prouver que les mots fécondent les mots comme l'amour engendre l'amour."--Page 4 of cover.

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