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  1. Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python

    Baig, Mirza Rahim
    Second edition. - Birmingham, UK : Packt Publishing, 2021.

    Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language. Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learn: Load, clean, and explore sales and marketing data using pandas; Form and test hypotheses using real data sets and analytics tools; Visualize patterns in customer behavior using Matplotlib; Use advanced machine learning models like random forest and SVM; Use various unsupervised learning algorithms for customer segmentation; Use supervised learning techniques for sales prediction; Evaluate and compare different models to get the best outcomes; Optimize models with hyperparameter tuning and SMOTE. Who this book is for: This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights from data to make better business decisions Build your experience and confidence with realistic hands-on practice Book DescriptionUnleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learn Load, clean, and explore sales and marketing data using pandas Form and test hypotheses using real data sets and analytics tools Visualize patterns in customer behavior using Matplotlib Use advanced machine learning models like random forest and SVM Use various unsupervised learning algorithms for customer segmentation Use supervised learning techniques for sales prediction Evaluate and compare different models to get the best outcomes Optimize models with hyperparameter tuning and SMOTE Who this book is forThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

    Online Safari Books Online

  2. Inside deep learning : math, algorithms, models

    Raff, Edward
    Shelter Island : Manning Publications, [2022]

    Journey through the theory and practice of modern deep learning, and apply innovative techniques to solve everyday data problems. In Inside Deep Learning, you will learn how to: Implement deep learning with PyTorch Select the right deep learning components Train and evaluate a deep learning model Fine tune deep learning models to maximize performance Understand deep learning terminology Adapt existing PyTorch code to solve new problems Inside Deep Learning is an accessible guide to implementing deep learning with the PyTorch framework. It demystifies complex deep learning concepts and teaches you to understand the vocabulary of deep learning so you can keep pace in a rapidly evolving field. No detail is skipped--you'll dive into math, theory, and practical applications. Everything is clearly explained in plain English. About the Technology Deep learning doesn't have to be a black box! Knowing how your models and algorithms actually work gives you greater control over your results. And you don't have to be a mathematics expert or a senior data scientist to grasp what's going on inside a deep learning system. This book gives you the practical insight you need to understand and explain your work with confidence. About the Book Inside Deep Learning illuminates the inner workings of deep learning algorithms in a way that even machine learning novices can understand. You'll explore deep learning concepts and tools through plain language explanations, annotated code, and dozens of instantly useful PyTorch examples. Each type of neural network is clearly presented without complex math, and every solution in this book can run using readily available GPU hardware! What's Inside Select the right deep learning components Train and evaluate a deep learning model Fine tune deep learning models to maximize performance Understand deep learning terminology About the Reader For Python programmers with basic machine learning skills. About the Author Edward Raff is a Chief Scientist at Booz Allen Hamilton, and the author of the JSAT machine learning library. Quotes Pick up this book, and you won't be able to put it down. A rich, engaging knowledge base of deep learning math, algorithms, and models--just like the title says! - From the Foreword by Kirk Borne Ph.D., Chief Science Officer, DataPrime.ai The clearest and easiest book for learning deep learning principles and techniques I have ever read. The graphical representations for the algorithms are an eye-opening revelation. - Richard Vaughan, Purple Monkey Collective A great read for anyone interested in understanding the details of deep learning. - Vishwesh Ravi Shrimali, MBRDI."If you want to learn some of the deeper explanations of deep learning and PyTorch then read this book!" - Tiklu Ganguly Journey through the theory and practice of modern deep learning, and apply innovative techniques to solve everyday data problems. In Inside Deep Learning, you will learn how to: Implement deep learning with PyTorch Select the right deep learning components Train and evaluate a deep learning model Fine tune deep learning models to maximize performance Understand deep learning terminology Adapt existing PyTorch code to solve new problems Inside Deep Learning is an accessible guide to implementing deep learning with the PyTorch framework. It demystifies complex deep learning concepts and teaches you to understand the vocabulary of deep learning so you can keep pace in a rapidly evolving field. No detail is skipped-you'll dive into math, theory, and practical applications. Everything is clearly explained in plain English. about the technology Deep learning isn't just for big tech companies and academics. Anyone who needs to find meaningful insights and patterns in their data can benefit from these practical techniques! The unique ability for your systems to learn by example makes deep learning widely applicable across industries and use-cases, from filtering out spam to driving cars. about the book Inside Deep Learning is a fast-paced beginners' guide to solving common technical problems with deep learning. Written for everyday developers, there are no complex mathematical proofs or unnecessary academic theory. You'll learn how deep learning works through plain language, annotated code and equations as you work through dozens of instantly useful PyTorch examples. As you go, you'll build a French-English translator that works on the same principles as professional machine translation and discover cutting-edge techniques just emerging from the latest research. Best of all, every deep learning solution in this book can run in less than fifteen minutes using free GPU hardware! about the reader For Python programmers with basic machine learning skills. about the author Edward Raff is a Chief Scientist at Booz Allen Hamilton, and the author of the JSAT machine learning library. His research includes deep learning, malware detection, reproducibility in ML, fairness/bias, and high performance computing. He is also a visiting professor at the University of Maryland, Baltimore County and teaches deep learning in the Data Science department. Dr Raff has over 40 peer reviewed publications, three best paper awards, and has presented at numerous major conferences.

    Online Safari Books Online

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