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The Upcycle: Beyond Sustainability—Designing for Abundance

On April 17th the Stanford University Libraries held a special talk by architect, designer, and sustainable growth pioneer, William McDonough, co-author, with Michael Braungart, of the exciting new book: The Upcycle: Beyond Sustainability—Designing for Abundance. We are pleased to be able to share the video of the event.

ABOUT THE BOOK
From Amazon: “The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: we don’t just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build.

The Upcycle is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.”

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