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Suggested reference sources
These two general reference tools are great for beginning your research regardless of your topic.
Suggested business reference sources
Reference works help you gather background information on your topic and will often lead to good bibliographies. Several of the works listed below contain case studies.
Looking for current news, scholarly articles, case studies, essays? Searching in databases will lead you to such resources. What follows is a list of databases ranging from full- text mulitdisciplinary coverage to subject-specific resources.
Market research databases
Market research databases could be the launch pad for your research. Please see the Business Library PWR Advertising Research Guide for additional industry and market research resources.
SearchWorks is the name of the Stanford Libraries catalog. It contains records for books, ebooks, DVDs, journals, archival material and more. It does not contain records for articles. SearchWorks uses relevancy ranking in displaying search results, much like Google. You can do an “everything” search or, using the drop-down on the right, specify author, title or subject terms as your search type. You can then refine your search results by the index on the left, including format, location, language, date and more.
Advanced search: This type of search allows you to search by author, title, topic, etc. by plugging the search terms into their own fields. You can then specify ALL search terms or ANY of your search terms. Think of this as AND and OR, respectively.
SearchWorks records include linked Subject terms which describe a particular item. Below are some Subject terms which relate to this class. Note how a main heading may further subdivide by subheadings like Social aspects, Environmental aspects, Case studies, etc. Linked headings will help you discover more material on your topic.