Journal of Advertising Research Launches on HighWire Platform
Full-text HTML articles and mobile-responsive design increase discoverability and create what Warc calls "a convenient and enjoyable reading experience anywhere on any device." New features for readers of JAR include easy navigation by topic and Digital First articles.
"Now, we can feature research articles around the latest trends in advertising such as neuromarketing, mobile advertising, and digital media," said Catherine Driscoll, Content Development Manager at Warc, a leading information source for advertising and marketing practitioners and academics. "With HighWire's platform we'll manage navigation by topic, so we can respond to changing audience interests and our expanding depth of content on emerging fields of research."
"Working on the concept, design, and launch of the JAR site was an exciting opportunity for the HighWire team to collaborate and deliver new value for Warc and the Advertising Research Foundation," said Dan Filby, CEO at HighWire. "We are pleased to support seamless access to the journal for subscribers and members of ARF. The launch of JAR on HighWire's JCore Platform followed best practices we've developed working with hundreds of publishers across thousands of sites."
Warc publishes the Journal of Advertising Research four times a year, alongside case studies, advertising best practice, consumer insight and latest news from around the world. The Journal of Advertising Research (Impact Factor Rank 4 of 76 in Communications; 21 of 115 Business, JCR, 2015) is read by practitioners in the field of advertising and marketing research, and students and faculty members at more than 5,000 universities in 127 countries. WARC | Twitter: @WarcEditors